Make your content serve the purpose of your product growth
You enter the SaaS content marketing game when you become strategic with content ideation, creation, distribution, and measurement — setting concrete goals and basing your content investments on data. When you barely have a bunch of clients and no buzzword around, content helps you to cut the noise and stand out. But you also can end up with one intern who spoils your social media and blog, which barely drives 100 users per month.
When it comes to B2B SaaS, checking out what your competition is up to might not be all that helpful. What works for them might not work for you. So, we go through the entire market with a fine-tooth comb to find what works best specifically for you.
We aim to create content that actually gets you sales, not just traffic. To do that, we get to know your audience through interviews, surveys and using tools like SparkToro. Then, we make sure the content we're producing fits perfectly with your conversion funnel.
We optimise your "people content" for search engines and make it easy for them to crawl and index. Using advanced research and clustering tools, we find the best keyword opportunities for your product pages and nurturing resources.
Before we produce any content, we first make sure your website is the best it can be. We turn it into a sales machine, a powerhouse in your toolbox. And you'll see at least a 10% bump in your conversion rate in the first 2 months.
A blog is a crucial and delicate part of your website. It is a major source of traffic and yet, it is often overlooked by developers. We analyse and optimise technical SEO and content structure, to ensure that nothing hinders search engines from indexing.
We unpack your messaging, brand voice and company positioning to draft a strategy and SOPs, including audit, key metrics and ways to measure and scale the performance, while keep giving your audience the good stuff.
We pick up industry experienced writers. Don't worry about getting Edward Scissorhands writing about everything and nothing. For each startup we work with, we find the best fit, someone with direct or similar experience in the industry.
You know your product better than anyone else, and we've seen that a lot of founders love to write and their posts which perform well. We'll guide and mentor you throughout the writing process, and show you effective ways to produce content.
Palladium is a startup agency. And we revealed the ultimate beauty of partnering with the best narrow-focused specialists to deliver the maximum value for your product. It's sound social proof for us, as you can check their LinkedIn profiles and see their expertise. And one more thing, we don't margin their costs. Our management fee is included into PMF package 🙌
Palladium doesn't offer Content Marketing separately. We are a growth agency and specialise in the whole-scale approach. Content Marketing is a part of Product-market Fit package. If you're looking for Content Marketing only, contact us anyway. We may have some excellent content writers and strategists experienced in your industry! 🙌
